I’ve seen design change a lot in the last 20 years.

I didn’t even start out designing for screens. My background is in industrial design, and it’s funny how often the things I learned about designing for the physical world have turned out to be useful in the digital one. When the iPhone came along and everyone was figuring out how touch interfaces should work, I was already used to thinking about how things should behave when people interact with them. Different medium, same fundamental challenge: understanding people and how they use things.

After several years as a designer, I founded Auxiliary Design Co. in NYC where I led work for companies like PepsiCo and Maersk. Later, I led Product and Brand design for a live events ticketing company on the West Coast, before moving to Paris to lead product design and research for Algolia and Spendesk. Now I’m VP of Product Design at Medius, where I’m leading a fundamental rethink of the product experience and what AI makes possible.

Of course, changes of this scale aren’t just about the product. I’ve always seen the design organization itself as a design challenge. Who’s on the team, how we work together, how design connects with the rest of the business, and the tools and methods we choose all shape what we’re capable of making. Lately, that means rethinking how AI changes the way designers work. This is the stuff that I love.

From consumer products to B2B software to enterprise platforms, I’ve covered a lot of ground. But through it all, I’m still a designer, trying to solve hard problems and make things make sense for people.