All the Stories
Rebranding Goldstar
Goldstar’s new brand goes a long way towards connecting with our specific audience. Here’s how we got there.
New Ritual “Albatross” Compressor
A vintage-style compressor that isn’t I recently finished what I’m calling the Albatross compressor, based on a Keeley 4-knob compressor. I had originally planned to build a modified Ross compressor ...
Many Designers Working as One
One of the best byproducts of a design team working in Abstract is that it allows the team to melt into one. I’m a huge advocate for design pairing–all of ...
Design, Technology, UX, Web
The WSL has it figured out.
The World Surf League, or WSL, has made some strategic design choices that make it a blast to watch. I’m sitting here watching the Margaret River Pro, an event that ...
Neil Young at the Keller Auditorium
.@Neilyoung playing a white falcon into two tweed fender amps last night might be the best live guitar tone I’ve ever heard.— Craig Williams (@acraigwilliams) May 18, 2019 What a ...
Inspiration April 2019
Throughout April I’ve been prepping for summer. Tons of summer style references that have a classic longboarder vibe. Even the guitar pedal references have a seafaring theme! Every month I ...
Inspiration March 2019
A bit of a light month on inspiration. I designed a few new pedals this month and was leaning pretty heavily on vintage Maestro effects for inspiration. Every month I ...
Inspiration February 2019
I’m cheating a bit with this set of inspiration because I’ve combined January & February. This month I’ve been really gearing up for some late winter surfing here on the ...
Design, From the Desk Of, Technology, UX, Web
Case Study: Malagana Design
Malagana is an industrial design studio based in Bogota. We helped them rethink their branding and redesign their e-commerce site.
Apple, Apps, Design, Technology, UX, Web
Rdio’s Remote: Constraint into Advantage
Like other streaming services, Rdio had to make a decision about devices. Specifically, how the application should behave when more than one device attempted to use the service at the same ...