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Blue Sky Sessions

Design, Design Management, Ideas, UX

Blue Sky Sessions

by Craig Williams • May 11, 2020May 11, 2020
Defender 90: The Most Beautiful Rectangle

Inspiration, Lifestyle

Defender 90: The Most Beautiful Rectangle

In quarantine, things feel a bit off. For some reason I’ve been feeling the urge to soak up inspiration like a sponge. At the moment, I can’t get enough of ...
by Craig Williams • April 9, 2020April 20, 2020
Designing a Better Native Experience

Apps, Design, Design Management, UX

Designing a Better Native Experience

Several business needs came together to help kickstart the project for an overhauled “Start Screen” in our native apps.

by Craig Williams • March 19, 2020March 20, 2020
Inspiration Winter 2020

Inspiration, Lifestyle

Inspiration Winter 2020

Winter in the Pacific Northwest is a peculiar thing.

by Craig Williams • January 30, 2020
Limited Run: Rangemaster Treble Booster

Loud

Limited Run: Rangemaster Treble Booster

For a short while, I’ll be selling a limited run of Dallas Rangemaster clones on Reverb.

by Craig Williams • January 18, 2020

Design, Design Management, UX

Your In-house Design Team Doesn’t Need a Brief

Every so often, someone in an organization gets the idea that the design team needs a brief. The reality is a brief can set a designer up for failure and ...
by Craig Williams • December 23, 2019December 24, 2019
Building a Component Library From the Ground Up

Design, Design Management, UX

Building a Component Library From the Ground Up

When adding a new component or pattern (or adjusting one that already exists), thinking critically about where it belongs is just as important as how it’s built.

by Craig Williams • September 2, 2019March 16, 2020
Rebranding Goldstar

Design

Rebranding Goldstar

Goldstar’s new brand goes a long way towards connecting with our specific audience. Here’s how we got there.

by Craig Williams • August 25, 2019March 19, 2020
New Ritual “Albatross” Compressor

Loud

New Ritual “Albatross” Compressor

A vintage-style compressor that isn’t I recently finished what I’m calling the Albatross compressor, based on a Keeley 4-knob compressor. I had originally planned to build a modified Ross compressor ...
by Craig Williams • July 2, 2019July 2, 2019
Many Designers Working as One

Design, UX

Many Designers Working as One

One of the best byproducts of a design team working in Abstract is that it allows the team to melt into one.

by Craig Williams • June 28, 2019March 25, 2020
The WSL has it figured out.

Design, Technology, UX, Web

The WSL has it figured out.

The World Surf League, or WSL, has made some strategic design choices that make it a blast to watch. I’m sitting here watching the Margaret River Pro, an event that ...
by Craig Williams • June 7, 2019August 14, 2019

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